Customer data at your disposal -With digital distribution, it would be easier for you to get their valuable insight and feedback like the readers likes and dislikes. This enables you to design better marketing campaigns with tailor-made offers which would attract the customer to other subscriptions. You can also analyze the reading patterns of your audience and enhance the reader’s reading experience with suggestions.
New Audience -With a global audience and more interactive digital content, it would be easier for a publication house to target a younger audience. This would generate better revenues as you’re not just benefiting from your previous audience but also from your pre-existing members.